Sunbird Tourism plc has signed up with ET Holidays under a partnership and collaboration with Ethiopian Airlines (ET), a development that will offer various leisure packages to tourists.

The above was announced at a news conference in Lilongwe on Thursday, by Sunbird Tourism plc group sales and marketing manager Temwa Kanjadza, who attributed the partnership to Sunbird’s focus on further opening up Malawi as a destination to international and regional markets. “This partnership with Ethiopian Airlines is part of addressing our efforts in destination marketing.” she said.

Confirming the partnership, ET country manager Nessebho said as tourists will be booking their tickets, ET will simultaneously be selling Sunbird Tourism packages and enhance tourists travel experience for Malawi. “Through this agreement, we believe we can improve tourism growth in Malawi. Ethiopian Airlines has more than 125 flight destinations across the world [and] we will be selling destination Malawi throughout all our offices across the world” he said.