During the launch of the Malawi College of Accountancy (MCA) students’ Consortium of Marketers last Friday, Marketing students in the country have been challenged to be radical and work hard if they are to positively contribute to the growth of the industry.

Chartered Institute of Marketers (CIM) Malawi Board Member, Sungeni Madeira, addressed the students on the campus, saying they had a role to play in ensuring the industry contribution to the economy was improving.

“We came here to encourage the students as they have launched their consortium to work diligently and be visionary. The marketing profession is challenging and needs one who thinks outside the box.” Madeira said.