Illovo Sugar Malawi has partnered with the Associated British Sugar in an initiative to reach to at least 25 million people around the world with information on uses of Sugar, by 2030.

Illovo Sugar Malawi Managing Director, Mark Bainbridge, revealed the news during a press briefing on Tuesday, where he outlined that Malawi is the first Southern African country to roll out the campaign. “The campaign is all about understanding sugar better. It is all scientific evidence and advice that we have received over the years,” Bainbridge said.

Meanwhile, as part of the initiative, the company has launched a website where consumers would access all relevant information. The firm also targets to launch the campaign formally and produce leaflets containing information to reach out to the masses with no access to the internet.