On 17th June, Kulimagold launched an In-store promotion that ran across 30 Kulimagold depots in the central and northern region. This week marked the end of the promotion, as the grand draw saw a lucky winner from each region walk away with 20 bags of cement, a bicycle, as well as Sunshine green soap and ThumbsUp as consolation prizes to more participants.
Kulimagold aimed the promotion at creating awareness about Akshar cement availability in all outlets, while conducting product talk and educating consumers on the best use for Akshar cement. The goal of the promotion was a success, as over 5 thousand entries were registered for the promotion.
Kulimagold is general store for daily needs, building materials and agricultural inputs and operates in 88 stores across the country and continues to grow, owing its expanse to the unwavering support from customers.
To enter into the Akshar Cement In-store promotion, customers had to buy a bag of Akshar cement, fill in their details in a coupon provided and drop into the available entry boxes in the respective store.