Old Mutual has launched #Sisonke, a pan African campaign aimed at creating awareness and to inspire collective action to mitigate, minimise and manage Covid-19 and its effects, as participants of the campaign stand a chance of winning K1,400,000.

To stand a chance, submit videos that highlight how everyday heroes are making a positive impact in their communities. Stories that show the most impact and inspiration on society will stand to a chance of winning MK1,400,000.00 to support the initiative. Old Mutual will also consider some of these initiatives for long-term support.

The competition will launch in Malawi, South Africa, Kenya, and Zimbabwe on 15 March and will run until 14 April 2021. Interested participants and the public at large are encouraged to follow #Sisonke on all social media platforms, to see stories of impact as well as how to enter the competition.

 Head of Brand at Old Mutual Thobile Tshabalala attributed the campaign to the company’s support for governments efforts to drive education on Covid-19 safety protocols across mass media channels.