Rab Processors has announced a new flavour called ThumbsUp Raspberry, making it the seventh flavour of the ThumbsUp carbonated soft drinks.

Catering to various tastes, the new flavor adds to the fruity flavors, which have been the most popular flavors, according to observations by Rab Processor Chief Executive Officer, Ahmed Sunka. “All flavours are loved but the more popular ones are our fruity flavours such as orange, lemon, pineapple etc.” said Sunka.

Speaking to Biznews, the CEO talked about the fantastic demand from Rabs’ loyal customers who have supported over the years, which has been clearly showcased with the success story of ThumbsUp.

Having launched the ThumbsUp football league not long ago, the product has indeed been a success, with various initiatives also being rolled out to capture younger ThumbsUp lovers, like students support programs that are being rolled out.

“We have a lot of new ThumbsUp flavours that we will be unveiling during the course of the year” revealed the CEO, “..as well as exciting promotions & activities to go along with it.”

The newly introduced ThumbsUp Raspberry will soon be on the shelves of all leading outlets, namely Shoprite, PTC stores, Chipiku Plus, Sana, KulimaGold depots and wholesalers/groceries countrywide. Available in 350ml bottle, Rab Processors has also announced that it is working on a 2Litre bottle for Cola and Orange flavors.