The question; do a professional photoshoot or sign up and download stock images? Below are the pros and cons of both, as it is up to the reader to conclude which one is effective
Stock image pros
A wide range of pictures to choose from
Very affordable in comparison to photoshoots
Stock image cons
Marketers mostly prefer this avenue hence same images may be used.
Sometimes the target market may be of a particular demographic (eg rural/urban/age/race/ethnicity) which stock images may not provide.
There may be a limit on what the stock image may be used for; extra fees may be charged for Billboard sized images.
Models chosen for the respective ad image, portray the target market
The respective marketer owns the photo shoot images, which will not be seen or used elsewhere
Images may be used for billboards and fliers, at the same photoshoot cost.
Originality and genuineness guaranteed
Models are costly, so may be their costumes, cameraman and other equipment
Frequency of photo shoots per ad may not be practical, affordable or timely.