Lafarge Malawi Company, the manufacturer of cement, has awarded 10 retailers, courtesy of the Kumanga Loyalty Rewards Scheme.

At an award ceremony organized by the Cement Company, the awarded individuals received various prizes, from electric cooker, microwave to spar shopping vouchers worth K50 000, K20 000 and K10 000.

Lafarge Chief Executive Officer, Geoffrey Ndugwa attributed the Loyalty Rewards Scheme as means of acknowledging and appreciating retail customers’ support. “The company has a lot of retailers who are at the end of the channel and do a tremendous job in reaching out to our end users but they don’t get a lot of recognition, encouragement and support from us,” said Ndugwa.

The honored retailers are Cakes Lodge, ABYT cement shop, YMT Investments and General Dealers, Kaliati Cement Suppliers, KBM Investment, Helema General Trading, Elson Investment, Brites Trading Agencies and Mauzen Investment.