Japanese International Cooperation Agency (Jica) has implemented a project known as Market-oriented Smallholder Horticulture Empowerment and Promotion (Ma-Shep).

The initiative empowers farmers with skills to identify markets for their crops. The farmers are trained to focus on crops that are on demand by the market.

Ma-Shep project manager Pearson Soko, said the project aims at building capacity of agricultural extension officers and empowering smallholder farmers with new farming skills.