Standard Bank Plc is the Principal sponsor of this year’s Institute of Marketing in Malawi Marketers (IMM) Lakeshore Conference and Annual Marketing Excellence Awards next month, as the bank has donated K7 million to the event.

Speaking when the bank presented its sponsorship package, Head of Brand and Marketing, Thokozani Mijiga Unyolo attributed the partnership to the bank’s support for the marketing body’s progress in building brands.

 IMM Public Relations Director and 2021 Conference Organising Committee Chairperson, George Damson said Standard Bank’s partnership offers a timely boost to the organisation’s budget for the annual event. “We are greatly indebted to Standard Bank for the timely boost as we prepare for our annual conference. Organising an event of this magnitude is financially taxing and this sponsorship is the shot in the arm we needed.

The theme for this year’s gathering is “Get Set to Re-set: Pivoting Businesses for Success,” happening from October 28 to 30, 2021 at Sunbird Livingstonia Beach Hotel in Salima.