Illovo Sugar Malawi has launched a promotion called ‘Iponyereni kwakuya ndi Illovo’, which will see six lucky winners are expected to go away with six brand new Nissan NP200 pick-ups worth K70.5 million.

The promotion has been categorized in four namely stockists, grocers and table tops, mystery shopper activation and supermarket promotion. The stockist promotion is open to wholesalers who buy Illovo Tseketseke sugar in bulk and stand a chance of winning the prizes by purchasing 2 or more tons of Illovo Tseketseke sugar from an authorised Illovo Sugar Malawi distributor outlet. Upon purchase, they should deposit their MRA receipt in a box with their name and phone number written at the back.

The Grocer and table top promotion category is open to all those who buy Illovo Tseketseke sugar in bales and on -sell in pack units to consumers and participants need to purchase two or more bales of Illovo Tseketseke sugar from participating stockists or any Chipiku, Price worth and Agora chain stores and deposit their MRA receipt into an entry box with their name and phone number written at the back.

On the other hand, there will be 11 weekly draws and participants have a chance to win either a bicycle or a 50kg bag of Urea fertilizer. During the launch, Illovo Sugar Malawi plc Managing Director Lekani Katandula outlined the promotion as one way of building value for their customers and consumers.